About New Balance — New Balance is a global athletic footwear and apparel company, independent since 1906, designing performance and lifestyle products and maintaining “MADE” manufacturing rooted in craftsmanship in the U.S. and U.K. High-quality official logos (wordmark/icon in PNG/SVG) are provided above on this page for convenient use. Logos here are for identification/editorial use; New Balance and related marks are trademarks of New Balance Athletics, Inc.